Meta Ads & Strategy
We had the privilege of working on a one-year project with a leading healthcare brand in the GCC region, in collaboration with a renowned creative agency. Our goal was clear to drive substantial growth and engagement through a comprehensive digital strategy. The results? We successfully generated 11.2k direct appointments from 45.4k meta enquiries.
How an Integrated Digital Strategy Transformed a Leading GCC Healthcare Brand in Just One Year
Advertising healthcare services or products on Meta isn’t as simple as running regular ads. Meta has strict rules to follow, and a basic ad strategy won’t cut it.
Digital Strategies Implemented :
As part of the digital marketing strategy, the following advanced and results-driven initiatives were implemented to boost lead generation, patient engagement, and brand visibility:
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WhatsApp API-Integrated Campaigns for slot booking.
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Retargeting campaigns to re-engage potential leads.
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Smart ads with location targeting to reach nearby audiences.
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Database campaigns, which delivered outstanding results.
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Lookalike audience targeting to find similar, convertible leads.
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Competitor domain targeting to reach relevant audiences.
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Website redirecting ads to drive users to conversion pages.
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Online PR integration to build credibility.
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SEO & Blog Activities.
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WhatsApp bulk messaging for direct engagement.
Advertising healthcare services or products on Meta isn’t as simple as running regular ads. Meta has strict rules to follow, and a basic ad strategy won’t cut it.
Healthcare ads on platforms like Meta come with their own set of challenges. Unlike typical ads, you can’t make bold health claims or target individuals based on specific conditions. Sensitive information and unverified claims are strictly off-limits. Our approach involved crafting content that built trust and kept the messaging professional, focusing on informative campaigns that highlight the brand’s USP without violating guidelines. Mainly used vector images for digital branding and campaign purposes to avoid many restrictions.