From Worst-Performing Salesperson In an MNC to ₹8.6 Cr Revenue Closing In This Financial Year For Multiple Agencies

I was the worst-performing sales executive in an MNC consistently ranked in the bottom five and faced relentless pressure from management.

Sales felt like a burden—just another monthly target to survive. Every rejection, and every review meeting. It wasn’t just about poor numbers—lacked confidence, strategy, and belief in what was selling. But today, as a growth and performance consultant, worked with 27 agencies and 217 clients over these years, and can confidently say that sales is the most enjoyable and rewarding part of my business.

This financial year till today (April 1st -March 25 ), has closed ₹8.6 Cr in deals (from 86 clients, each averaging ₹84.3K in monthly revenue -ARPU). The best part is that 37% of my revenue now comes purely from sales commissions. The 8 Key Shifts That Transformed My Sales

1️⃣ Deep Product Knowledge & Confidence Before: Lacked confidence and didn’t fully understand the product, leading to unrealistic and unachievable goals. Now: Working in marketing—an industry I know inside out—allows me to diagnose problems and propose solutions confidently with a data-driven approach and a realistic journey. The continuous learning process and refining the mistakes each day also take advantage

2️⃣ Sales as Problem-Solving, Not Just a Numbers Game Before: Sales felt like pressure—cold calls and relentless lead chasing. Now: I focus on understanding pain points and helping businesses grow by offering tailored solutions.

3️⃣ Structured Lead Flow & CRM Automation Before: Random follow-ups wasted time and opportunities. Now: CRM automation ensures at least four strategic follow-ups before closing or dropping a lead, optimizing efficiency and results.

4️⃣ Filtering the Right Leads (MQL to SQL) Before: I chased too many unqualified leads, leading to inefficiency. Now: Multiple team members in agencies nurture Marketing Qualified Leads (MQLs), and I focus solely on Sales Qualified Leads (SQLs). 🚀 The Result? Fewer, high-quality meetings (15-28/month) Only businesses above ₹1 Cr turnover 5-7 deals closed monthly

5️⃣ No More Pitching Packages—Only Solving Problems Before: I pushed fixed service packages without understanding client needs. Now: I never start with pricing. Instead, I: ✔️ Understand client challenges. ✔️ Offer custom solutions.

7️⃣ Closing Without Being Pushy Before: I was either too aggressive or too passive, leading to lost deals. Now: Summarize the client’s pain points. Present an ROI-driven solution. Align the strategy with their specific needs.

Why Most People Struggle in Sales?

❌ Lack of confidence – If you don’t believe in what you sell, neither will the client. ❌ No structured follow-ups – Random chasing leads to burnout. ❌ Focusing on quantity over quality – More meetings ≠ more revenue. ❌ Selling features instead of solutions – Clients care about solving problems, not product specs.